5 Tips to Communicate More Effectively Through Social Media

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communicate through social mediaSmoke signals, Morse Code, radio, TV, we’re always looking for ways to communicate. Social Media is really just a new path in the evolution of communication tools. The biggest difference is in the quantity of people that we’re reaching now with our communications. We have a human desire to be connected, and let’s cut to the chase, we’re naturally nosy. We want to see what’s going on with the businesses we interact with, even if it’s what the owner had for lunch! Huge numbers of entrepreneurs are now reaching huge numbers of people. So….

Let’s make no mistake, todays conversations are happening on social media.

And social media is where you will:

• Elevate your brand

• Grab your megaphone

• Establish your expert

• Frame your business “why”

But it can feel overwhelming I know! There is so much to do with so many platforms to choose from.

No matter which platform you choose here’s a couple quick tips to getting started down the perfect posting path.

1. When having conversations with your tribe keep it real. Write as if you were talking directly to them. Read it out loud if you’re not sure if it sounds too stiff. You want to stimulate that conversation, so that you can start converting those prospects to paying customers.

2. Remember who your audience is! Post for your ideal clients, best customers, not your peers. What information do your followers really want and need to know?

3. Be yourself! Throw in some personal anecdotes, fun stories, take a poll about a house project you are currently struggling with or the next vacation you should take. Be real and be YOU. In doing this you will find more of those, at times elusive, creatures called ideal clients.

4. Engage, engage, engage. Without engagement your social media platform is like a huge stadium full of fans waiting for a football game to start. They are waiting…waiting…The football team has to be ready to play the game and engage the crowd, or the crowd will leave.

5. Social media is not just a webpage, it’s a work page. It’s a place to establish trust that you are who you say you are, and that you know your stuff. Establish yourself as an expert in your field by sharing your expertise with potential clients so that you can convert them to paying customers.

Social media is not rocket science, but you must participate, you must be YOU, you must take your time (at times), and know exactly what you are hoping to achieve by your efforts each and every time you dip your toe in the online waters.

Stay tuned for next month I will tell you exactly step by step, question by question how to uncover your business why so you can use the social media megaphone to your advantage, in the correct way, and with real meaning that makes your prospective customers respond.

[Tweet “It’s important to know your social media “why” so you can plan accordingly. @karenyankovich @madamesque_mag”]

 

Images courtesy of jscreationzs / FreeDigitalPhotos.net

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Social Media Brand Strategist, Business Consultant, and Speaker, Karen Yankovich is the CEO of Dimare Group, LLC. Having “been there and done that” in the arena of losing (and then re-finding) a focused approach to business and life, Karen now offers coaching and consulting for entrepreneurs. Her unique specialty blends her “get it done” attitude with a passion for soulful living in her personal services and online workshops. Social Media and LinkedIn Evangelist, Karen guides entrepreneurs to creating wealth by combining smart business practices with simple proven systems that develop and maintain strong customer relationships. She offers results oriented and expert Conversational Marketing strategies that position her clients to bring in instant results. Karen’s background includes over twenty years in the fields of information technology, marketing, and customer relationships, making social media her ideal niche.

About Karen Yankovich

Social Media Brand Strategist, Business Consultant, and Speaker, Karen Yankovich is the CEO of Dimare Group, LLC. Having “been there and done that” in the arena of losing (and then re-finding) a focused approach to business and life, Karen now offers coaching and consulting for entrepreneurs. Her unique specialty blends her “get it done” attitude with a passion for soulful living in her personal services and online workshops. Social Media and LinkedIn Evangelist, Karen guides entrepreneurs to creating wealth by combining smart business practices with simple proven systems that develop and maintain strong customer relationships. She offers results oriented and expert Conversational Marketing strategies that position her clients to bring in instant results. Karen’s background includes over twenty years in the fields of information technology, marketing, and customer relationships, making social media her ideal niche.

2 Comments

  1. admin@stevenlucasmarketing.com'

    Steven Lucas

    October 3, 2014 at 7:31 am

    Hi Karen,

    But the leading question most people ask is ‘where to concentrate the efforts’? It’s great if you can talk to many people as if they are one, but where do we best find those people?
    Much of the answer, I suppose, depends on the market you want to address. The blue ‘F’ word allows us to target who we talk to, and the birdie place allows others to find us. The chain does a bit of both and helps us if we want to appear business-like and of course, there are sites that allow us to do all of these in one fell swoop, but in the end,do any of the social media sites – even the smaller ones, really help us to address our required audience in the way we’d really like to?
    Regards,

    Steven Lucas

    • Karen Yankovich

      October 13, 2014 at 8:10 am

      Steven, I can go on and on talking about that!

      Twitter is for so much more than being found, you can FIND conversations by digging into hashtag searches.

      In answer to your last question, I think YES! I think that we establish our branding, personal AND business, with strategic use of social media. We take leaps through the know/like/trust path, so when we do get to talk to a potential client, there’s already some familiarity. But it all has to be done strategically, not just haphazardly. Make sense?

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